501(c)(3) Non-Profit · Founded 2016 · Jamestown, NY
Three decades of research and more than 30,000 peer-reviewed studies built a system for sustained excellence. Our Foundation puts it in the hands of the people who have never had access to it.
Science-based curriculum Online and self-paced Every enrollment funds our community work
Built on three decades of peer-reviewed science
Our Focus
We are committed to supporting as many humans as possible in every aspect of their lives by helping them unlock their greatest potential, achieve more of what matters to them, and live happier and healthier.
We are dedicated to boosting performance, nurturing leadership, fostering upward mobility, promoting healthy lifestyles, and enriching the quality of life for historically underserved communities.
Our Foundation bridges a critical gap, bringing resources once exclusive to the affluent — like elite athletes and executives — into the hands of underserved youth and communities.
Core Pillars
Every program the Foundation runs rests on research, education, and direct community service.
Leveraging scientific research and cutting-edge technology is a foundational principle which we will not compromise on. We support this commitment through internal and external peer review, ongoing field studies, and a proprietary, constantly growing operational resource library of more than 30,000 peer-reviewed publications.
It builds on the bioscience and technology foundations that enable all aspects of human achievement.
Continued education, use-case specific trainings, workshops, courses, certifications, and more are accessible in the homes, schools, and workplaces of those we serve.
A core component is our Secrets of Champions™ Certified Performance Coach Certification program. In 2024 we launched our first introductory course, Secrets 101, available to the public.
We aim to overcome challenges like stress, anxiety, and a lack of positive role models for the communities that need it most.
By providing direct mentorship and digital tools, we empower individuals and their families to improve their health, leadership skills, and overall quality of life.
Our Foundational Course
For the first time ever, the Secrets of Champions™ Foundation is offering our proprietary curriculum, based on groundbreaking research, to the general public. Learn the scientifically validated techniques that have propelled special forces soldiers, elite athletes, and top executives to the pinnacle of success.
Secrets 101 is also the prerequisite for anyone who wants to become a certified coach or advisor.
Certifications
Three advanced certifications built on the Secrets of Champions™ protocols — for people who want to change their own life, and then go change someone else's.
The pinnacle of science-based, holistic health education. Designed to enhance your quality of life and well-being, with comprehensive training in all essential aspects of healthy living.
As an IHA-certified professional, you will master:
Better yourself to help better others. The ultimate, science-driven program designed to elevate leadership and quality of life.
It equips you with cutting-edge strategies to:
Help others achieve peak performance. The most advanced coaching certification in the game — the edge that coaches and organizations seek for unlocking greatness and sustaining excellence when it matters most.
IPC Certification covers:
About the Foundation
“The answer is complicated but not complex. A true champion has three inherent qualities that contribute overwhelmingly to their success: enhanced situational awareness, the ability to feel the right move at the right time, and no fear of failure; because champions never truly lose — they either win or they learn.”
Over the past 30 years, Dr. George Carlo, along with a wide range of talented colleagues, has been quietly pioneering a new human performance optimization system by extracting value from over 30,000 scientific studies and discoveries, and by working with the world's elite organizations and individuals.
Our protocols have been validated by hundreds of the world's most talented individuals, enabling us to uncover and scientifically map what we call the Secrets of Champions™. Our calling is to democratize these secrets and reveal them to the world.
The Secrets of Champions™ Foundation is the non-profit arm of the Secrets of Champions™ group. The Foundation is responsible for all research, education, and community service related to the mission. Economic, environmental, and cultural barriers have historically kept these valuable tools and content out of reach for many — that is why the Foundation is essential.
Founded in 2016, the Secrets of Champions Foundation, Ltd. is a 501(c)(3) non-profit organization based in Jamestown, New York.
Dr. George Carlo and his team at Secrets of Champions™ represent a collective of world-renowned medical scientists, researchers, elite athletes, and winning coaches. With over 200 scientific publications and numerous U.S. and global patents, their work spans public safety, health care, consumer protection, and human performance. With over $100 million in research funding, their collective impact on science and public health is profound and far-reaching.
Their research has been featured in:
Get Started
Enroll today to secure your spot in Secrets 101, or reach out about certification. We usually point people to the right program within a single email.
Prefer email? Write to annie.cederberg@secretsofchampions.org